Ein entscheidender erster Schritt ist die Erkenntnis, dass Unternehmenskultur maßgeblich über den Erfolg oder Misserfolg von organisationalen Initiativen zu Performance, Lernen, oder Zusammenarbeit entscheidet. Tatsächlich scheitern über 50 % der Transformationsprojekte an einer unzureichenden kulturellen Anpassung (Quelle: McKinsey, “Why do most transformations fail?”, 2019).
When field technicians want to display the result of a strategy process on their vehicles, it is at least unusual. Usually, workshops between management and consulting teams deliver extensive presentations or complicated organizational charts that don’t mean much to the man on the street or in the company. This is hardly surprising, because in an increasingly complex market environment, the tasks, structures and processes of even smaller utility companies are becoming more and more diverse and complex.
In preparation for our visit to COCON23, we thought about how we could inspire visitors to the fair with the topic of “visualisation” and explain the development process of a Big Picture, while at the same time creating real added value with our stand action. The result: a summary of all the topics that occupy the visitors.
Seminars, training sessions and workshops are social learning and development processes in which the participants are supposed to develop themselves or their skills. Does this go together with games? You bet it does! This is because playing can be very motivating and can significantly boost learning success. “Playful learning” is the magic word. Find out more about it in this article!
Wie sieht für euch der perfekte Urlaubsort aus? Ein menschenleerer Strand? Eine atemberaubende Bergkulisse? Mit Sicherheit habt ihr jetzt ein Bild im Kopf. Denn wir Menschen sind visuelle Wesen. Ein Umstand, den sich die Werbebranche schon lange zunutze macht. Und auch in der Unternehmenskommunikation kann die Macht der Bilder eine große Wirkung erzielen.
Focusing on the goal – what leading companies can learn from top-class sport For many top athletes, mental training is an integral part of their…
In close cooperation with the management consultancy E1, Big Pictury developed a Big Picture for the internal and external communication of Stadtwerke Wedel, which shows the company structure to the employees in a transparent and simple way and thus sharpens their understanding of the individual roles in the company.
Bringing employees along in change processes is an essential factor for the success of a company’s transformation. How can this be achieved? Here are the…
The corporate mission statement is something like the basic law of a company. It describes the company’s self-image as well as its goals, values and…
Internal communication can make a significant contribution to a company’s success. Of course, we all know that. But are you also up to date with the trends which are currently popular in terms of internal communication? What goals are companies pursuing? Which issues and formats are particularly popular? We took a look at the latest studies and surveys to find out what makes Germany’s companies tick!