About the company
Stadt-Sparkasse Solingen is a financial institution with regional roots that supports its customers with a comprehensive range of banking and financial services. As an important part of the local economy, the bank focuses on innovation, customer proximity and a modern way of working. With the construction of its new head office, it is creating a contemporary location for advice, service and collaboration – for customers and employees alike.
Stadt-Sparkasse Solingen focuses on visual communication
The new head office was not only a spatial but also a structural milestone for Stadt-Sparkasse Solingen. The new building has created open and modern working environments that enable more flexible collaboration. The classic office concept was replaced by a flexible workplace model in which desk sharing and collaborative zones play a central role.
A Big Picture was developed to make these changes understandable and tangible. This was not only intended to visualize the spatial structure of the new building, but also to explain the possible uses of the individual areas. At the same time, the Big Picture was to serve as a central communication tool to familiarize employees with the new working methods and processes.
The Big Picture as a guide for employees and customers
The Big Picture not only depicts the new head office in its functional structure, but also reproduces the building in great detail. The architecture was precisely illustrated so that employees can intuitively recognize themselves in the depicted rooms. It was particularly important to adopt the actual furnishings and room layouts in order to create a realistic representation of the new working environment.
All key areas of the building – from the customer hall, consultation rooms and meeting zones to flexible workstations and relaxation areas – have been clearly integrated. This gives employees a clear overview of the various possible uses.
In addition, an interactive version of the Big Picture has been developed that allows individual areas to be explored digitally. With a click, users can call up further information, find out about the functions of the individual rooms and view building plans. This interactive solution facilitates orientation and supports a smooth introduction to the new head office.
CUSTOMER Stadt-Sparkasse Solingen
SCOPE OF SERVICES: Big Picture for use in print and digital as well as interactive Click-Picture
PROJECT PERIOD: four month
The Big Picture is a valuable tool for us to make the new head office tangible. It helps our employees to familiarize themselves with the new working environment and quickly find their way around the new premises. The interactive version in particular offers real added value, as it provides further information and makes it easier to find your way around.